Zona Zoo revealed the 2010-11 shirt design, as well as new rules and additions to the largest student section in the Pacific 10 Conference.

At the end of the conference, the new shirt was revealed.

The shirt was created by Brian McGill; his design won in a field of 40 original submissions and more than 4,000 votes for the four chosen finalists last spring.

“”If you look at the Wildcat, it definitely (captures) the Zona Zoo environment,”” McGill said, who won 10 shirts to give to his family and friends as well as a free Zona Zoo pass. “”Using just the upper half really (captures) that.””

The Associated Students of the University of Arizona President Emily Fritze noted that this year’s shirt is her “”favorite shirt that we’ve ever had.””

Zona Zoo shirts become available today.

At the conference, Fritze also stressed first-class conduct at Zona Zoo sporting events.

“”Students should represent the university in a positive manner at all times,”” Fritze said.

New “”Bear Down Pride”” sportsmanship guidelines were set in order to control students attending Zona Zoo events. In addition to being the biggest student athletic section, Zona Zoo has a reputation for rowdiness, seen in their early rushing of the field during ESPN’s College Game Day appearance last November.

“”This year, we want to give back to the students,”” said Giuliano Lepe, Zona Zoo executive director. The sportsmanship guidelines were just one way of allowing students to still be active in the craziness of the Zoo, without interfering with other students’ experiences.

Lepe noted that organizations like Junior Cats and the ASU/UA Rivalry Blood Drive and all the free food at tailgates are funded by the Zona Zoo.

Hillary Davidson, Zona Zoo associate director, noted that the Student Wildcat Club, a $25 fee which goes to fund athletics and different scholarships, also helps to give back to students.

Which Zona Zoo should you do?

Red – $135

– Have the opportunity to attend every home athletic game in football, baseball, men’s basketball, women’s basketball, softball, volleyball, gymnastics and soccer.

– Free Zona Zoo T-shirt

– Invitations to special Zona Zoo events

– Priority standing for men’s basketball post-season tickets and holiday packs

Blue – $95

– All the Red Zona Zoo offerings, without admission to men’s basketball

More Zona Zoo facts to know

· All students receive free admission to swimming and diving, track and field, tennis, cross country and golf events.

· Admission to basketball is based on reservations and all sports are first come, first served admission basis seating.

When and where to get your Zona Zoo shirt:

– Arizona Stadium box office, located underneath the east stands of Arizona Stadium. 

– Zona Zoo members can enter through the same entrance they would for a normal home football game.

This week:

– Sept.1 – 3, 11 a.m. to 5 p.m.

Next week:

-  Sept.7 – 9, 11 a.m. to 5 p.m.

-  Sept.10, 11 a.m. to 3 p.m. (shortened hours in preparation for Bear Down Fridays).