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The Daily Wildcat

The Daily Wildcat

 

    Spring Fling: Carnival sets attendance record

    Claire C. Laurence / Arizona Daily Wildcat
    Claire C. Laurence / Arizona Daily Wildcat

    More than 11,000 people flocked to the 32nd annual Spring Fling on Friday, a record high for the event’s second-day attendance, according to officials.

    The usual number of patrons on the second day of past Spring Fling events has been anywhere between 5,000 and 7,000.

    Official attendance and sales numbers for the past weekend were not available by press time, said Katelyn Mulligan, marketing director of Spring Fling. But organizers originally expected 25,000 people to attend the carnival, and record-breaking Friday may increase the final numbers.

    UA sororities, fraternities and clubs involved with Spring Fling made an estimated $52,000 during the four-day event last spring, which was up from sales in spring 2004, when the event made about $42,000.

    Good weather, new marketing tactics and the jalapeÇño-eating contest may have contributed to Spring Fling’s success this year, Mulligan said.

    Spring Fling’s promotions with the Tucson Community Food Bank may have also affected the attendance, Mulligan said.

    “”People are more willing to come when there’s a great cause (other) than just UA,”” she said.

    She added that Spring Fling had a variety of advertising messages and images in the past, but this year organizers stuck to one.

    “”(It) allows people to recognize Spring Fling more easily,”” she said.

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