Todd Sklar is attempting to reach audiences in a new way. He’s ditched the festivals and hit the road for a film tour.
“”The biggest thing for me as a filmmaker is wanting for these films to connect with the audience,”” said Sklar, a 20-something indie filmmaker whose movie, “”Box Elder,”” will come through the Gallagher Theatre in November with three other independent films as part of a nationwide tour.
“”It’s not about box office numbers,”” Sklar said. “”It’s about getting people who are going to like these films and finding that core audience.””
Sklar chose to market his film in a grassroots fashion. Utilizing social networking sites and viral video, he created a new definition of limited release.
Sklar’s film is a college love story. A one-time actor, Sklar turned to filmmaking when he felt acting wasn’t his calling.
“”I realized that I didn’t really like (acting). It was one of those things where you really want something and once you get it you realize it’s not what you want it to be.””
He decided screenwriting and filmmaking were what he wanted to do. He was drawn by the connection to an audience and decided visual story telling was the forum through which he would make that connection.
Sklar is bringing these critically acclaimed films to college students because they are the audience he knows will connect with and appreciate his work. He is saving these films and giving them a new life with his tour.
“”Being able to screen films like this is kind of a rarity,”” he said. “”Most films like this end up dying in the festival circuit.””
Each Monday in November one of the films from the tour will be screened at the Gallagher Theatre. Shows start at 7:30 p.m. The tour includes Sklar’s film, along with “”In Memory of My Father,”” “”On the Road with Judas”” and “”Registered Sex Offenders.””