When you’re living on campus, shopping can seem limited, with only the stores on University Boulevard and Fourth Avenue in walking distance. However, there is a hidden gem on University, its windows styled with rocker-chic clothing and a neon triangle sign. This young urban rocker store is called Swindlers.

It has a clean boutique setup with nearly flawless visual merchandising, the dressing rooms’ design borders on the industrial and its music is the definition of hip, as it plays everything from Toro y Moi to Twin Shadow.

Even the employees have an artistic air about them, including owner Christina Henneke, who has flowing bohemian hair to match the style of her store. Henneke originally opened Swindlers on Fourth Avenue, but switched to University after a year. Swindlers has been at its current location for three years now.

Henneke buys for the store personally. “There really is no specific company that I buy from the most,” she said. “I mainly just pick out items I like, so the brands usually vary.

“I try to carry as many local designers as possible. We currently stock four local jewelry designers and two local graphic designers that print tees and tanks,” she added. Swindlers carries some brands on a consistent basis, including Jeffery Campbell shoes, Insight 51, Obey, Chaser, Somedays Lovin and Motel Rocks. The boutique is one of very few stores in Tucson that carries Jeffery Campbell shoes.

All the products are effortlessly cool and exemplify West Coast fashion.

“Blogs are a big source of inspiration,” Henneke said, “and I attend trade shows throughout the year, which keep me current because I get to see all the new things designers are doing.”

While trade shows are still imperative for fashion buyers, Henneke is proof that the fashion industry is quickly developing into a world of styles from fashion blogs like WhoWhatWear.com and Lookbook.nu.

Most fashionistas these days have not only a favorite brand, but also a favorite fashion blog for inspiration as well.

Swindlers also carries fashion-forward accessories, and its ring selection is second to none — no suprise, since its rings are handpicked at the Tucson Gem and Mineral Show.

“The gem show is awesome,” Henneke said. “I make some of the jewelry in the store, so it is always a destination for me. I love browsing around, looking at all the stones and getting new ideas. I’ve been going since the store opened.”

With unique merchandise and an affordable price range, Swindlers should be at the top of your shopping destinations list this spring.