The collegiate entertainment scene is coming “”alyve”” thanks to twosome Ryan Roy and James Allen. Roy, an interdisciplinary studies senior, and Allen, a former UA student, cofounded Alyve Entertainment after teaming up in 2008. Two years ago, the two started by bringing Greek Life events to a whole new level with themed parties and live DJs. Now Alyve Entertainment has become a full-fledged entertainment agency, focusing on collegiate markets.

“”We really are synonymous with college entertainment,”” Allen said.

Not only has Alyve Entertainment made a name for itself on the UA campus, “”we’ve extended our business beyond Arizona to Washington and other states,”” Roy said. The company does everything from artist bookings to concert production and even celebrity appearances.

This Thursday, Alyve Entertainment is bringing Steve Aoki to the Rialto Theatre. This will be Aoki’s first performance in Tucson. Aoki is a famed DJ, producer and record label owner who has been selling out shows thanks to his huge club-banging singles. Aoki has residency at Surrender Nightclub at Encore in Las Vegas and will take the stage after opening acts Dame Fifty5, Marshall Barnes and former UA student, DJ Eye.

Showgoers should prepare themselves for a night full of entertainment, both musically and visually.

“”For this show, we are really focusing on production,”” Allen said. Alyve Entertainment is bringing a laser system, Plasma/LED screens with video loops and more to the show.

“”We’re taking it from being just a concert to a full experience,”” Roy said. Doors open at 7 p.m. and the show starts at 8 p.m. For more information on Alyve Entertainment or the show, check out www.alyveentertainment.com or email info@alyveentertainment.com.