Sponsored Content Guidelines
Welcome to The Daily Wildcat’s Sponsored Content Guidelines!
We’re thrilled to collaborate with local businesses and organizations to bring engaging and informative content to our community of students, professionals, alumni, faculty of The University of Arizona and the Tucson, Arizona community through advertising and marketing solutions across all of our platforms and events.
This guide outlines the standards, best practices, and terms of service for all sponsored content published on thedailywildcat.com. By submitting your content, you acknowledge and agree to these terms in full.
Reach the Wildcat Community
Share your story through a captivating article or engaging video, published on thedailywildcat.com to reach your audience directly.
Submission Process
1. Submission: Client submits the article, images, and links via our submission form. (link)
2. Internal Review: Our team will review the submission against the guidelines outlined in this document, typically within 5-7 business days. We will assess for topic relevance, quality, and compliance.
– Decision:
Approved: If the content is approved, we will notify the Client and issue an invoice for the selected package.
Revisions Required: We may request specific edits to meet our standards.
Rejected: If the content is not a fit, we will notify the Client.
3. Payment: All sponsored posts are prepaid. The invoice must be paid in full before publication.
4. Publication: Upon receipt of payment, the post will be formatted and published on thedailywildcat.com within 3-5 business days. We will send the Client the live URL as proof of publication.
For questions about sponsored content, email Mark Marrero, the Arizona Student Media Advertising and Business Development Coordinator, at markmarrero@arizona.edu
Ethical Standards & Disclosure Policy
Our readers come first. To maintain trust and transparency, all sponsored content is clearly identified as such,“Sponsored Post” at the top of each article. The editorial team is not involved in creating sponsored content.
Content Submission Guidelines
Submitted materials must be original works that meet our quality standards and contribute genuine value to our readership.
Acceptable Topics
We seek content that is relevant and engaging for our readership. Preferred topics include, but are not limited to:
- Education and Academia
- Career Development and Professional Advice
- Technology and Innovation
- Local Businesses and Tucson Community News
- Financial Literacy (budgeting, student loans, investing)
- Health, Wellness and Student Life
- Arts, Culture and Entertainment
Quality Standards
- Well-Written: Content must be submitted in clear, coherent English, free from major grammatical errors. The Daily Wildcat reserves the right to edit basic grammar to ensure clarity.
- Originality: Submissions must be original content to which you hold the publishing rights. Plagiarized content is strictly prohibited.
Formatting & Technical Requirements
- Word Count: For the best reader experience, we suggest keeping your content between 500 and 1,500 words.
- Images & Media: Clients must provide at least one high-resolution feature image (minimum 2000px wide, .JPG or .PNG). All images must be relevant, high-quality, and the Client must own the license or have explicit permission to use them. The Daily Wildcat is not responsible for any copyright claims related to client-submitted media.
- Links: The number of links permitted is determined by the package purchased. All links must be active and direct to the specified URL.
Prohibited Content & Activities
The Daily Wildcat is committed to upholding high ethical standards and supporting the well-being of our community. We do not accept content, links, or advertisements that promote the following:
- Academic Dishonesty: Services that violate academic integrity, including but not limited to essay mills, term paper writing services or cheating aids.
- Illegal Activities, Products or Services: Content that promotes or facilitates any unlawful act, substance or enterprise.
- Irresponsible Over-consumption: Relative to drinking and/or recreational drug use and the promotion thereof.
- Gambling and Betting: Promotion of online casinos, sports betting or other gambling-related activities.
- Hate Speech & Discriminatory Content: Content that attacks or demeans any group based on race, ethnicity, religion, disability, age, national origin, veteran status, sexual orientation, gender or gender identity.
- Misinformation & Disinformation: Content containing verifiably false claims, conspiracy theories, or pseudoscience, especially related to health, science or civic processes.
- Harassment & Defamation: Content that is threatening, abusive, libelous or defamatory.
- Sexually Explicit Content: Pornography or other sexually explicit material.
- Weapons & Explosives: Promotion of firearms, ammunition or other weapons.
- Deceptive Financial Products: “Get-rich-quick” schemes, predatory loans or unaccredited financial offers.
- University Policy Violations: Any content that promotes activities in direct violation of the University of Minnesota’s policies and code of conduct.
NOTE: The Daily Wildcat reserves the absolute and final right to reject or remove any content, at any time, for any reason, without notice.
Term, Renewal, & Removal
- Term: Each sponsored post is guaranteed to remain live on thedailywildcat.com for a term of one (1) year from the date of publication.
- Renewal: Clients will receive renewal reminder emails at 60 days, 30 days, and 7 days before the expiration date. Renewal will be offered at the current rate card pricing at the time of renewal.
- Non-Renewal & Removal: If a Client declines to renew or does not respond, the sponsored post will be removed from the website on or after its expiration date. Removal consists of un-publishing the post.
Legal Terms & Conditions
- Representation and Warranties: The Client represents and warrants that they are the sole owner of, or have obtained all necessary licenses and permissions for, all submitted content, including text, hyperlinks, images, graphics and logos. The Client guarantees that the submitted content does not and will not infringe upon the intellectual property rights, privacy rights or any other rights of any third party.
- Indemnification: The Client agrees to indemnify, defend and hold harmless The Daily Wildcat, its affiliates, officers, directors, employees and agents from and against any claims, liabilities, damages, losses or expenses (including reasonable attorney’s fees and costs) arising out of or in any way connected with the content supplied by the Client, including but not limited to claims of copyright infringement, libel, defamation or privacy violation.
- Limitation of Liability: The Daily Wildcat makes no guarantees regarding the performance, reach, traffic or SEO results of any sponsored post. Our liability for any issue related to a sponsored post is limited to the total amount paid by the Client for that specific post.
- Governing Law: These terms shall be governed by and construed in accordance with the laws of the State of Arizona, without regard to its conflict of law principles.
- Modification of Terms: The Daily Wildcat reserves the right to modify these guidelines and terms of service at any time. The date of the most recent update will be posted at the top of this document. Continued use of our sponsored content program constitutes acceptance of the modified terms.
Would you like to reach more students with a Classified Ad?
Check out our Classified Ads page wildcatads.com
For questions about sponsored content, email Mark Marrero, the Arizona Student Media Advertising and Business Development Coordinator, at markmarrero@arizona.edu
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