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The Daily Wildcat

The Daily Wildcat


    How Do You Roll? custom sushi shop comes to UA campus-area

    Jim O’Rourke
    Jim O’Rourke / Arizona Daily Wildcat Custom sushi restaurant How Do You Roll? opened on the UA campus at Park Ave. and Speedway Blvd. on Monday.

    A new sushi restaurant that lets patrons call the shots debuted Monday. How Do You Roll? is an order-at-the-counter sushi restaurant with a variety of choices for your sushi roll, from soy wraps to rice to mangos to crawfish tails — and sushi eaters can choose any combination.

    How Do You Roll?, located on Speedway Boulevard just west of Park Avenue, is about a half a mile from the UA. Cream orange and kiwi green walls with swirling black designs and photographs of various food items give the space a contemporary edge. Small tables line the wall adjacent to the sushi counter and spherical lights above trail one after the other.

    “A lot of college students really like sushi, but normally it’s so expensive,” said Brittany McGee, public relations and marketing associate for the franchise. “We’re really high quality but inexpensive.”

    Rolls cost on average $5 to $8, while a meal with drinks and sides included will run about $8 to $11.

    It’s also a healthy alternative to the usual fare, according to restaurant staff.

    The restaurant offers gluten-free, vegetarian and vegan options.

    People can go to a nutritional calculator on the How Do You Roll? website and calculate their meal’s calorie count based on the ingredients in each handcrafted roll, McGee said.

    Les White, How Do You Roll? franchise owner, said one of the strengths of the restaurant is that the quality of its fish is on par with that of high-end sushi restaurants.

    In addition to a number of different veggie options, the restaurant offers a wide range of meat choices including raw tuna and salmon, and, for those worried about digging into raw meat, there are options like cooked chicken or unagi, a type of broiled eel.

    Whether you’re completely new to the sushi scene or an experienced veteran, this sushi joint is definitely worth rolling with.

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